Alfa Romeo Heritage: The Quadrifoglio badge
Alfa Romeo is a high-performance brand with such a rich history. This includes the iconic Quadrifoglio badge.
This Italian automaker wanted to create a symbol that was as iconic and easily identifiable as any other automaker, which is why the Quadrifoglio seemed like the perfect choice for this brand. You can find this badge on the car’s side panels, either above or behind the front wheels, and on the front wings in newer, modern models. This article will walk you through the history of this badge.
Quadrifoglio is the Italian word for a four-leaf clover. This symbol first appeared on these cars back in 1923, on one of the RL Targa Florio cars. There were 4 of these cars developed, made for 4 of their drivers to compete with: Ugo Sivocci, Enzo Ferrari, Antonio Ascari, and Guilio Masetti. This car was created specifically to compete in one of the most prestigious auto racing competitions back in that era, prepared by Guiseppe Merosi for Sicily’s Targa Florio. Before this era, Alfa Romeo didn’t see a whole lot of success in the competitive racing scene.
One of these drivers, Ugo Sivocci, wanted to keep any bad luck away, so he opted to paint his grille with a white square where he put a four-leaf clover. This customization turned out to be precisely what the team needed, and Alfa Romeo managed to get their first win. A tragedy ended up occurring when he didn’t have this clover on a car when he was practicing for the Grand Prix of Europe. Ever since this moment, none of their racing vehicles would go out on the track without the Quadrifoglio badge due to their superstitions.
Quadrifoglio is the Italian word for a four-leaf clover
Since then, these cars have carried the Quadrifoglio badge. Now, this badge isn’t just associated with their racing cars. This symbol has become a symbol of the excellent this brand carries. Off and on throughout the history of Alfa Romeo cars carried this symbol, especially with their sportier models. Today, you can find the Quadrifoglio badge on their newer models of the Stelvo Quadrifoglio and the Guilia Quadrifoglio. These newer Alfa Romeo models are leading the industry as far as luxury and innovation go but retain the Quadrifoglio badge that is rooted in the rich racing heritage of this luxury brand. Only the highest performance of their cars is worthy of this badge, which lets you know that this is a car that you are going to love.
The Quadrifoglio was a symbol that was once as important for good luck and to ward off any misfortune, but it has transformed into a statement of excellence in performance. From that first race won in an Alfa Romeo to today, this brand strives to create the best performing and most innovative cars on the market. They have a rich history of excellence, and the Quadrifoglio badge is the symbol of that history. Today, this brand has some of the sportiest and luxurious cars on the market, despite the rocky start this brand had.